Product Reach

As a sponsor of Classical KUSC, your message will reach the most affluent and educated listeners in Southern California. They are the opinion leaders whose brand loyalty is public radio and their passion is classical music. They are the business decision makers who decide which insurance companies to select and which bank to assign their business accounts with.

As an arts and culture sponsor, your message will reach a community of arts lovers whose passion drives them to concert halls, theaters and museums.

As a corporate sponsor of Classical KUSC, your message reaches over 500,000 of the most affluent and educated listeners in Southern California.

- 81% of KUSC listeners have a college degree.
- 70% of public radio listeners are more likely to purchase from companies that support public radio.
- 84% of public radio listeners say, “my opinion of the company is more positive when I find out it supports public radio.”
- Your message on KUSC reaches your potential clients from Santa Barbara to San Diego to Palm Springs.

Business Summary

Classical KUSC is the largest non-profit classical music station in the country, and Southern California’s heritage classical radio station. Dedicated to preserving classical music as a living art, Classical KUSC uses digital transmission technology to broadcast commercial-free, uninterrupted performances to up to 600,000 listeners each week.

Located in downtown Los Angeles, the listener-supported station has been broadcasting for 60 years. Classical KUSC is a broadcast service of the University of Southern California.

Contact Information

For information on becoming a KUSC sponsor, please call Abe Shefa, General Sales Manager and Director of Corporate Affairs at (213) 225-7450 or email him at ashefa@kusc.org