Product Reach
Our users have a distinct relationship with their city that goes beyond just calling it their place of residence. So with the help of the community, NBC Local Media uncovers and connects our users to all that the city has to offer so they can be true city insiders. The city is part of their identity; they draw a distinction between existing in the city and living in it. So we leverage our local resources with the knowledge of the local community to go beyond the obvious to enable access to untold stories, and the stories behind the stories. We want to help our passionate local user base know more so they can do more.
NBC Local Media reaches nearly one-third of the US population in the top 10 markets. We touch 40 million households and 8 million monthly unique users online, tapping into an audience of affluent, active consumers.
NBC Local Media properties are focused in 10 markets, comprising 28% of the adult population of the U.S. These markets are upscale, with a high concentration of educated consumers with spending power.
NBC Local Media extends reach to an additional 183 markets through NBC Everywhere.
