DIRECTV Advertising Reach & Opportunities
TARGETED CLUSTERS
DIRECTV 2009 General Entertainment Clusters – 105 networks, segmented into 10 demographically targeted clusters, represent a national footprint with coverage in every major DMA. Measured by Nielsen, TNS and EDI capable.
LIVE SPORTS
More live sporting events than any other network, with exclusive properties like NFL SUNDAY TICKET™ and NCAA® MEGA MARCH MADNESS®. Over 200,000 out-of-home viewing commercial establishments.
ORIGINAL PROGRAMMING ON THE 101® NETWORK
A channel exclusive to DIRECTV that represents a unique platform in advertising options. No other entertainment service provider, cable or satellite, provides its customers with a channel dedicated to broadcasting original, cutting-edge programming in Drama, Comedy, Gaming, and Reality. Sponsorship opportunities include billboards, sweepstakes, vignettes and product placement interaction.
ENHANCED PROGRAMMING
Offering dedicated interactive options that merge groundbreaking technology with desirable entertainment applications. An interactive innovation that offers another valuable way to reach customers.
DIRECT RESPONSE
Direct Response Advertising consists of two components, short form and long form. Short form units range from :15 to :60 seconds in length. Long Form units are 30 minutes in length. All Direct Response ads need to have a method of response; either an 800 number and/or a web address.
