Product Reach

The LA.COM Network consists of the Los Angeles Newspaper Group's (LANG) nine daily newspaper websites. LA.com — the insiders guide to L.A., and ImpactoUSA.com - the Web site for the nation's largest ABC-audited Spanish-language weekly newspaper. The Network attracts 24.7 million monthly pages views and over 5.1 million unique visitors each month.

•51% Female / 49% Male
•77% are between the ages of 18-54
•Average age is 42
•Median Household Income: $78,490
•76% College-educated
•66% are local Los Angeles residents
•Average time online per week: 17 hours
LA.com Website User Profile •76% Female / Male 24%
•Average age is 31
•Median Household Income: $71,500
•93% College-educated
•65% live in the Los Angeles area
•Average time online per week: 16 hours
Our users are L.A. LOCAL! •65% of LANG newspaper website users come from the L.A. market compared to only 21% of latimes.com users
•69% of LANG website users have not visited latimes.com in the last 30 days*

Source: 2009 Scarborough Research, rel 1, 2009 Omniture 4th Qtr Avg (Oct-Dec Avg.)
*ComScore Media Metrix Oct-Dec 2009 Avg.

Business Summary

With the explosive growth of the Internet, readership of the LA.COM Network has increased dramatically in recent years. Readers are using and interacting with the online newspaper in a variety of exciting new ways. Here are just a few of the many increasingly popular ways that readers and advertisers are now using newspapers online:

 

•Live blogs with newspaper columnists and other readers
•Instant online opinion polls
•Live podcasts of local high school and college football games and other community and civic events
•Citizen Journalism - where readers and users can upload stories and photos for immediate access on their own community websites
•Building customer databases
•Increasing online traffic for advertisers as users link directly from LANG's sites to
their sites.

 

Contact Information

Natalie Tarpinian at natalie.tarpinian@langnews.com
(818) 713-3904.